Our Approach
The global explosion of media and public information - six twenty-four hour news channels, six broadcast television networks, hundreds of cable channels and thousands of specialty internet news and blog sites - has created a 24 hour news cycle. The inevitable result: a highly informed public and a new transparency at the intersection of business, government, politics and media.
Now, a successful public affairs campaign must crystallize public opinion and motivate voters. This new paradigm requires an excellence across broad disciplines: strategic planning, public opinion research, advertising, public relations, lobbying and grassroots mobilization.
In this new paradigm, Mercury Public Affairs is uniquely positioned. Our approach to public affairs starts with understanding our clients’ business objectives and the policy issues that impact them. Our team possesses a unique blend of experience at the highest levels of government, politics and corporate America. And, all of our senior executives have political campaign experience – which makes speed, message discipline, attention-to-detail and a relentless focus on measurable success core competencies.
In assignment after assignment, jurisdiction after jurisdiction, Mercury's approach has proven effective – achieving wins in the telecommunications, healthcare, energy, financial services and transportation industries, among others.
In Washington, D.C., the Mercury approach won billions of new Medicare dollars
for healthcare providers. On Wall Street, the Mercury approach delayed a major
telecommunications merger, saving our client hundreds of millions of dollars.
And in key states, including Florida, Texas, Pennsylvania, California and
New York, the Mercury approach has passed major tort reform, defeated anti-business
regulations and won multi-billion dollar referendums.