Issue and Advocacy Advertising
At Mercury Public Affairs, we design and deliver award-winning advertisements that “speak” to your target audience. Working with nationally renowned media producers, our principals create key messages that are translated into the most effective and comprehensive medium to motivate desired public opinions. Our knowledge of the media buying industry and diverse marketplaces allows us to effectively position advertisements at the right place and time. Our team has created thousands of television, print and radio advertisements, of which many have been recipients of both Pollie and Telly awards.
Advocacy advertising is a core competency of winning public affairs campaigns. Mercury Public Affairs has the experience and expertise necessary to create and execute an advertising strategy that is fully integrated with the other communications components of this campaign. We have developed advertising strategies for scores of political candidates, trade associations, and corporate clients as part of integrated public affairs campaigns.
At Mercury, we place a strong emphasis on creating advertising that is driven
by insights derived from public opinion research and built around messages
that are proven empirically to work. A strong emotional appeal based and built
on facts can cut through the noise and get noticed.