Public Opinion Research
Today’s unprecedented industry transparency creates heightened public awareness. Now, solutions to complex business problems at the intersection of politics, media and government can no longer be determined behind closed doors by elected officials, executives and lobbyists. The public always has a say.
Business decisions—both positive and negative—are quickly met with thorough scrutiny on Wall Street, at all levels of government, in the press and by the public. Companies no longer have the benefit of time to see how their decisions play out. Reactions are immediate, making planning essential.
At Mercury Public Affairs, we take a behavioral approach to polling. We ask our target audience what they know and how they behave, then correlate knowledge and behavior. This approach gives Mercury a unique way of assessing a client’s business environment and developing the strategy and message(s) that will yield the best results.
And, our approach has proven effective. Mercury has conducted extensive polling
in the telecommunications, healthcare, energy, financial services and transportation
industries, among others. MPA has helped clients on a variety of issues ranging
from image and branding initiatives, plant sitings, tort reform, crisis management,
and mergers and acquisitions.